Brand Care – Dhemen

Lazpiur

adminDhemen — Mon, 02 Dec 2019 08:13:03 +0000

Evolving along with the needs of their clients brings Lazpiur a precious challenge: Transform their organisation through design.

The new brand strategy developed by Dhemen for Lazpiur is reflected in its new pledge: “Accurate Works” and all of its consequences: new product ranges, formal language, fresh narrative and visual system, a new brand image and a new HQ and production facility.

Lazpiur is a brand offering novel machining solutions and high-precision mechanisation throughout highly diverse sectors, each and every one requiring an elevated degree of specialisation and knowledge of the field

With their two distinct and independent business lines—machining and mechanisation—converging in a singular branding narrative, made tangible and validated across both lines, forming one of the main challenges of the project and, together with the new product range, the principal and most notable change to the new Lazpiur.

Ingraining the brand values in their product is key when defining the visual identity of the new H1 and H2 high speed pin insertion machines.

Now assembled on a new structure, and integrating all the necessary elements for optimal operation, the user is granted full access to the interior and is in control of information and quality at all times.

To this end, the combining of perfectly controlled and defined transparencies, along with exhaustive lighting development, colour treatment and the validation of one prototype after another, has achieved the results demanded by the initial project.

BOJ

Dhemen — Thu, 10 Dec 2020 08:25:28 +0000

Boj is a century-old brand which has built its reputation on well-known and recognisable products in the world of wine and household goods.

Dhemen has a firm relationship with the brand as its design studio, and in addition to redesigning its corporate identity in 2016, was tasked with the redesign of its iconic wall-mounted corkscrew.

The project stemmed from two fundamental premises: Improve usability of the product to allow easy operation for any type of user, and build a more sustainable product through an eco-design process to control and minimise its environmental impact.

Thus, in satisfying the first demand of the project and improving user experience, the result is an object whose functionality and usability have been completely reimagined. It uses a new, patented mechanism to simplify as much as possible the extraction of the cork from the bottle in just one natural movement.

This project was required to be eco-designed and Dhemen, an ISO 14006 eco-design compliant studio, employed all applicable processes throughout an environmentally sustainable project which controlled the entire product life-cycle, its carbon footprint and materials traceability to create an object built to last under heavy use, and to avoid obsolescence at all costs.

Castro

Dhemen — Fri, 09 Apr 2021 09:31:40 +0000

The nautical world is well-known to Dhemen throughout its history and Castro is a brand boasting more than 50 years manufacturing equipment in this sector.

Under the clear premise of functionality and aesthetics, the project to redesign their classic inflatable boating fender presented a challenge for Dhemen’s design team and Castro.

In the quest to make the best possible use of the material and protection surface, Dhemen proposes a fender featuring clean lines, yet offering the largest possible contact surface, together with an uncluttered rope area and easy user access.

Castro’s new NFD Series offers a modern, clean and efficient way to protect craft, by placing the aesthetic component in a minimalist package – with an attention to detail which makes them appear tailor-made for each and every craft on which they are used.