Brand strategy – Dhemen

Lazpiur

adminDhemen — Mon, 02 Dec 2019 08:13:03 +0000

Evolving along with the needs of their clients brings Lazpiur a precious challenge: Transform their organisation through design.

The new brand strategy developed by Dhemen for Lazpiur is reflected in its new pledge: “Accurate Works” and all of its consequences: new product ranges, formal language, fresh narrative and visual system, a new brand image and a new HQ and production facility.

Lazpiur is a brand offering novel machining solutions and high-precision mechanisation throughout highly diverse sectors, each and every one requiring an elevated degree of specialisation and knowledge of the field

With their two distinct and independent business lines—machining and mechanisation—converging in a singular branding narrative, made tangible and validated across both lines, forming one of the main challenges of the project and, together with the new product range, the principal and most notable change to the new Lazpiur.

Ingraining the brand values in their product is key when defining the visual identity of the new H1 and H2 high speed pin insertion machines.

Now assembled on a new structure, and integrating all the necessary elements for optimal operation, the user is granted full access to the interior and is in control of information and quality at all times.

To this end, the combining of perfectly controlled and defined transparencies, along with exhaustive lighting development, colour treatment and the validation of one prototype after another, has achieved the results demanded by the initial project.

Silennis

Dhemen — Fri, 06 Nov 2020 09:39:29 +0000

Your browser does not support the video element.

When Dhemen was asked about the ideal way to enjoy waterborne activities in the immediate surroundings while respecting the environment with zero emissions – and in perfect silence – Silennis was the answer.

Silennis is a recreational craft that responds to modern ways of enjoying natural surroundings in a manner that is coherent with the latest approaches to living and experiencing.

The sensation of sailing in silence thanks to its electric motor, listening to its wake rippling on the water, birdsong, or even just the breeze, is heightened by a minimalist user-experience suitable for any kind of user or profile, through solutions for accessibility and handling adapted to a new way of understanding both nature and leisure.

Winner of both the Red Dot Design Award and Delta Design Award, Silennis is a project that Dhemen treated as one of its own.

SILENNIS — RED DOT DESIGN AWARD WINNER

SILENNIS — DELTA DESIGN AWARD WINNER

Ikusi

Dhemen — Fri, 09 Apr 2021 09:22:25 +0000

Some projects make improvements at an aesthetic level. Others, at a functional one. Still others at a technical level, and others in user-experience. Ikusi sets the bar at the union of every one of those in this project, and has asked Dhemen to design not only the product, but the entire user-experience, placing special emphasis on the installation and the problems the installer may encounter.

Reinforcing the technological aspect through exquisite control of form and judicious choice of colours, materials and finishes, the end product acquires a presence endowed with clean, elegant lines which, in conjunction with proper use of light, come together to form a solid and coherent brand-product image.

Once product control is established, the packaging is possibly the key aspect of this project.

Thanks to the study and subsequent design proposal carried out by Dhemen, the assembly process becomes simplified in such a way that many hours are saved by each installer when it comes to the assembly of every single installation.

BOJ

Dhemen — Thu, 10 Dec 2020 08:25:28 +0000

Boj is a century-old brand which has built its reputation on well-known and recognisable products in the world of wine and household goods.

Dhemen has a firm relationship with the brand as its design studio, and in addition to redesigning its corporate identity in 2016, was tasked with the redesign of its iconic wall-mounted corkscrew.

The project stemmed from two fundamental premises: Improve usability of the product to allow easy operation for any type of user, and build a more sustainable product through an eco-design process to control and minimise its environmental impact.

Thus, in satisfying the first demand of the project and improving user experience, the result is an object whose functionality and usability have been completely reimagined. It uses a new, patented mechanism to simplify as much as possible the extraction of the cork from the bottle in just one natural movement.

This project was required to be eco-designed and Dhemen, an ISO 14006 eco-design compliant studio, employed all applicable processes throughout an environmentally sustainable project which controlled the entire product life-cycle, its carbon footprint and materials traceability to create an object built to last under heavy use, and to avoid obsolescence at all costs.