Packaging design – Dhemen https://www.dhemen.com/en/ Otro sitio realizado con WordPress Tue, 13 Apr 2021 08:49:47 +0000 en-US hourly 1 https://wordpress.org/?v=5.3.14 Velites https://www.dhemen.com/en/velites/ Mon, 12 Apr 2021 12:28:10 +0000 https://www.dhemen.com/?p=2825

In the world of Crossfit and Fitness, Velites is one of the most disruptive and established brands both at national and international level.

Dhemen takes charge of Velites’ new jump-rope range, lending a fresh look to create the best, no-compromise high performance jump-rope possible.

Working with both experts at Velites and their users, the design offers totally new solutions – not only in terms of form but also in function, user experience and efficiency.

velites comba crossfit
velites pack

Thanks to this, the result was such that it required the use of the American KICKSTARTER platform in order to generate an international crowdfunding programme in order to gauge market interest. They were blown away by the result: pre-order sales of more than €550,000 between the two platforms of Kickstarter and Indiegogo.

Dhemen is responsible for the product design, brand identity and packaging for Velites.

 

VELITES EARTH 2.0 JUMP ROPE — RED DOT DESIGN AWARD WINNER

]]> Ikusi https://www.dhemen.com/en/ikusi/ Fri, 09 Apr 2021 09:22:25 +0000 https://www.dhemen.com/?p=2438
ikusi

Some projects make improvements at an aesthetic level. Others, at a functional one.  Still others at a technical level, and others in user-experience.  Ikusi sets the bar at the union of every one of those in this project, and has asked Dhemen to design not only the product, but the entire user-experience, placing special emphasis on the installation and the problems the installer may encounter.

Reinforcing the technological aspect through exquisite control of form and judicious choice of colours, materials and finishes, the end product acquires a presence endowed with clean, elegant lines which, in conjunction with proper use of light, come together to form a solid and coherent brand-product image.

Once product control is established, the packaging is possibly the key aspect of this project.

Thanks to the study and subsequent design proposal carried out by Dhemen, the assembly process becomes simplified in such a way that many hours are saved by each installer when it comes to the assembly of every single installation.

ikusiflow_side2
ikusiflow_side2_open
ikusiflow packaging
ikusiflow packaging instructions
]]>