Sports – Dhemen

Orbea

adminDhemen — Mon, 02 Dec 2019 08:15:00 +0000

In such a competitive sport as cycling, aerodynamics is one of the most critical variables to control, as wind resistance becomes the main challenge once speeds exceed 25 kph.

Orbea, a brand steeped in history, within its ‘marginal gains’ strategy, once again partners with Dhemen to develop the aero version of its triumphant R-10 helmet, developed for them years previously. The challenge involves bringing the characteristics of its predecessor to a stage on which every millisecond counts and everything – no matter how small – adds up.

The original R-10 was born of concepts from which the R-10 Aero takes its lead: Minimal volume on the user’s head, maximum safety and protection in the face of impacts and crashes, together with optimal ventilation and lightness. Thanks to all this, these concepts form a solid base from which to project an innovative helmet; effective while also being comfortable and safe.

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The design process carries out once again (as with its predecessor the R-10) an exercise in reverse-engineering, comprising the study of volumes on the cranium of the typical wearer, performing wind tunnel studies, and analysing and processing all information generated by the models.

The result is an extremely well-ventilated helmet, compact and light with minimal wind resistance. It shows that this is not only prized by triathletes or time-triallers, but is also used in the Grand Tours and by amateur cyclists seeking the optimal aerodynamic performance.

Furthermore, it is positioned as one of the safest helmets in its sector, incorporating MIPS® technology (a low-friction slip-plane between the head and the helmet which rotates in the event of an impact).

Velites

Dhemen — Mon, 12 Apr 2021 12:28:10 +0000

In the world of Crossfit and Fitness, Velites is one of the most disruptive and established brands both at national and international level.

Dhemen takes charge of Velites’ new jump-rope range, lending a fresh look to create the best, no-compromise high performance jump-rope possible.

Working with both experts at Velites and their users, the design offers totally new solutions – not only in terms of form but also in function, user experience and efficiency.

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Thanks to this, the result was such that it required the use of the American KICKSTARTER platform in order to generate an international crowdfunding programme in order to gauge market interest. They were blown away by the result: pre-order sales of more than €550,000 between the two platforms of Kickstarter and Indiegogo.

Dhemen is responsible for the product design, brand identity and packaging for Velites.

VELITES EARTH 2.0 JUMP ROPE — RED DOT DESIGN AWARD WINNER

Eccmax

Dhemen — Mon, 12 Apr 2021 13:03:54 +0000

The world of health and fitness is a hotbed of constant innovation. Eccmax has come up with a system of motorised machines with a brand-new way of developing strength and movement for all types of user, whether they be a professional athlete, average Joe or active retiree.

Dhemen has been collaborating with Eccmax since its conception and has designed the Eccmax Model V and Model L with not just the user in mind, but the environment in which the machine is used. In aiming to humanise and afford the machines a safe and pleasant user experience, the election of the quality of the wood and softness of the material has made it possible to create a product with unique sensations and amazing results.

Eccmax continues to develop its product range through Dhemen, focused on the health sector and on complex rehabilitation processes.

ECCMAX Model L & Model V — RED DOT DESIGN AWARD WINNER

Castro

Dhemen — Fri, 09 Apr 2021 09:31:40 +0000

The nautical world is well-known to Dhemen throughout its history and Castro is a brand boasting more than 50 years manufacturing equipment in this sector.

Under the clear premise of functionality and aesthetics, the project to redesign their classic inflatable boating fender presented a challenge for Dhemen’s design team and Castro.

In the quest to make the best possible use of the material and protection surface, Dhemen proposes a fender featuring clean lines, yet offering the largest possible contact surface, together with an uncluttered rope area and easy user access.

Castro’s new NFD Series offers a modern, clean and efficient way to protect craft, by placing the aesthetic component in a minimalist package – with an attention to detail which makes them appear tailor-made for each and every craft on which they are used.