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Bellota

Hammer, 2014

REINFORCING HISTORY


After developing a family of tools, Bellota asked us to update its range of hammers, one of their main product families since the beginnings of the company, more than 100 years ago. To this end, we focused on the brand design features developed as part of previous projects, making substantial improvements to the ergonomics, durability and perceived quality of the product.

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BRAND DESIGN FEATURES

To create a strong, distinguished brand, consistency across all products must be maintained. With Bellota we developed certain brand features that we’ve applied across various projects, such as the family of tools, the range of cutters and the range of hammers.

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DEVELOPMENT PROCESS


PRODUCTO FINAL

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