Danobatgroup

PRAGMATIC DESIGN

Danobat Group is a leading player in the machine tool sector. After a primary phase analysing and diagnosing all divisions of the group, we decided to opt for the most pragmatic aspect of the design: design that demonstrates perceived quality and technology, design to make the machines safer, and design to distinguish different spaces: Working area, Human area, Maintenance spots, Logistics area, all of them arranged under a concept of Total machine. We also decided to enhance the brand image by bringing a single, strong and consistent image to the large variety of types of machinery present throughout the group’s different brands. An image of a Total machine. All of this with a focus on the 4.0 concept and a more emotional vision of the world of machine tools.