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Danobatgroup

Soraluce FXR, 2015

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PRAGMATIC DESIGN


Danobat Group is a leading player in the machine tool sector. After a primary phase analysing and diagnosing all divisions of the group, we decided to opt for the most pragmatic aspect of the design: design that demonstrates perceived quality and technology, design to make the machines safer, and design to distinguish different spaces: Working area, Human area, Maintenance spots, Logistics area, all of them arranged under a concept of Total machine. We also decided to enhance the brand image by bringing a single, strong and consistent image to the large variety of types of machinery present throughout the group’s different brands. An image of a Total machine. All of this with a focus on the 4.0 concept and a more emotional vision of the world of machine tools.

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COMPREHENSIVE DESIGN

We worked on design from a global perspective, and created flexible brand design features that were able to bring together the great variety of types of machinery offered by the group’s various brands. We applied this system in different projects such as FXRFMT and TR.

DEVELOPMENT PROCESS


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