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Edesa

Collection, 2007

HOME FASHION


Edesa, a famous brand of home appliances, charged us with the design of its new collection of products. We approached the project from a wholly emotional perspective. We looked for inspiration in fields such as fashion and applied the concept of collections for the first time in the domestic appliance sector.

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EMOTIONAL DESIGN

With small touches to the detail, and a much more human approach to communication, we repositioned the Edesa brand: we contributed a much more emotional value to the product and made it a part of the interior design of the home.

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