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Jolas

Miur, 2010

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CREATIVITY FOR HUMAN DEVELOPMENT


Jolas asked us to play with them in a new children’s playground. We loved the idea, of course, and we were inspired by a very clear concept: the best toy for a child is a friend. So we worked on a figurative language and created a modular system that offers a variety of games and positions.

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MODULAR GAME

We created a modular system able to join together and be placed in different positions to create a wide variety of structures. The modules are manufactured in rotomoulded polyethylene with metal inserts to ensure the joints are secure.

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DEVELOPMENT PROCESS


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BRANDING AND COMMUNICATION STRATEGY

To establish consistency between the product and its image, we had to redesign the logo and several parts of the communication strategy.