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Lem

Radial, 2007

URBAN FUTURISM


Italian firm Lem wanted to launch a new helmet called Jet and needed an easily recognisable design. Building on the circle as a simple, easily identified shape, we defined the brand’s defining features, which were then applied to the rest of the family of products.

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BRAND DESIGN FEATURES

With a strategic vision, we created a circular design feature that identified the brand and could be applied to their various products. We then applied it to the helmet, where it acts as a point of aeration and axis for visor rotation, and in the top box, as the axis of the opening mechanism.

DEVELOPMENT PROCESS


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