Lem
Roger Collection, 2011
THE MOTORCYCLE AS AN IDENTITY
Roman Magnani, a motorcycle enthusiast and a visionary in the evolution of helmets suited to their users’ needs, Lem was founded in 1972, in Reggio Emilia (Italy). Lem has always been a pioneering brand in the development of motorcycle helmets in Europe. To design their Jet collection, we drew inspiration from fields such as fashion and created a family of high aesthetic values for people who see motorcycles as a lifestyle.
