dhemen-lem-roger-cabecera.jpg

Lem

Roger Collection, 2011

THE MOTORCYCLE AS AN IDENTITY


Roman Magnani, a motorcycle enthusiast and a visionary in the evolution of helmets suited to their users’ needs, Lem was founded in 1972, in Reggio Emilia (Italy). Lem has always been a pioneering brand in the development of motorcycle helmets in Europe. To design their Jet collection, we drew inspiration from fields such as fashion and created a family of high aesthetic values for people who see motorcycles as a lifestyle.

dhemen-lem-roger-bocetos.jpg
dhemen-lem-roger-bocetos-medio.jpg

HELMET STRAP

As an aesthetic and functional element, we designed a strap system to improve the portability and manoeuvrability of the helmet.

DEVELOPMENT PROCESS


dhemen-lem-roger-galeria-1.jpg
dhemen-lem-roger-galeria-2.jpg
dhemen-lem-roger-galeria-3.jpg
dhemen-lem-roger-galeria-4.jpg
dhemen-lem-roger-galeria-5.jpg
dhemen-lem-roger-galeria-6.jpg
dhemen-lem-roger-galeria-7.jpg
dhemen-lem-roger-galeria-8.jpg

dhemen-lem-roger-video-xl-1.jpg
dhemen-lem-roger-video-sm-1.jpg

dhemen-lem-roger-video-sm-2.jpg

dhemen-lem-roger-video-sm-3.jpg

dhemen-lem-roger-video-sm-4.jpg

dhemen-lem-roger-video-sm-5.jpg

dhemen-lem-roger-video-sm-6.jpg

dhemen-lem-roger-video-sm-7.jpg

WEB AND BRAND REPOSITIONING

Due to the expansion of the range of products, we redesigned the web and reinforced the value of the brand’s old Italian style.