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Wangye

Eivissa, 2014

MEDITERRANEAN LIFESTYLE


Wangye is a highly successful brand of scooters in the Asian market. When they approached us, they requested a new, more western design for a motorbike. We looked for a defining feature that would identify not only this motorcycle but all of the brand’s future models. And we found it in the style and gesture of a swan. This is how Eivissa was created, a young, retro scooter design, ideal for enjoying the slow life and the magical Mediterranean sunsets.

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BRAND DESIGN FEATURES

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DEVELOPMENT PROCESS


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BRANDING AND COMMUNICATION STRATEGY

To promote the western style of Eivissa and future Wangye models, we created a new brand and drew up a comprehensive corporate identity manual, covering everything from the logo to the lifestyle portrayed.